Bacolod Tourism App: Driving Local Economic Growth
The Challenge
The Bacolod City Tourism Office approached us to create a mobile application that would increase tourist engagement and boost local business revenue. The existing tourism website had poor mobile experience and lacked essential features that modern travelers expected.
Our Solution
We conducted extensive user research with both local and international tourists to understand their pain points. The resulting app featured an intuitive booking system for resorts, a comprehensive local attractions guide with user-generated reviews, cultural event calendar, and integration with local payment methods including GCash and local banks.
Results Achieved
- 42% increase in resort bookings within the first 3 months
- 67% improvement in tourist satisfaction scores
- 156% growth in mobile app downloads
- 38% increase in average tourist spending in local businesses